What is Search Engine Optimization (SEO)?

I am often asked about Search Engine Optimization or SEO from clients.  There has been a lot of changes to Search Engine Optimization over the years, but in short SEO is the process in which your website is listed correctly and hopefully on page one of a search results page, such as Google.  I have put together a five minute demonstration on how to achieve better page rankings and increase traffic to your site.  This is a simplified demonstration but the content will hopefully give you a better understanding of this practice.