I don't know about you but when I want to get a phone number, hours, or location of a business - I want it to work and show up, whether that is on my phone, computer or tablet. Nothing drives me more crazy than when I am out on the road and I am trying to get hours or locations of a business and I am stuck with a website wanting me to download some sort of Flash or the site isn't mobile friendly and the text is so small that I would need super vision to read it.
Full disclosure: I am guilty of having a website like this at times myself! Dare I say it, part of my job is to build nice looking, interactive websites and I recently found that my own website when viewed on a mobile device had some, shall we say less than a desirable look. Are you familiar with the old story of the shoemaker? The shoemaker made great looking shoes for everyone but when it came to himself he had last years look and they were worn out. Well, I am guilty of that myself. I recently overhauled my site and made sure the mobile version was running smoothly as well as played around with some new animation effects. Shameless, pitch, check it out here: http://www.socialexplorations.com.
The point of my shameless pitch and ramblings is that just like a car, your website shouldn't be static and needs to be looked at and tuned up from time to time. Why you may ask would your website look great one month and not so hot the next? Answer = Code! We are bombarded with new web browsers, new operating systems, the faster the better but unfortunately sometimes our beloved websites that were built with last years code look terrible on these new browsers.
Second point: Remember when having shag carpeting and green counter-tops was all the rage? If so, you are old like me. If not, it was a trend that was considered the hippest of all hip to have in your house. Today you would not be considered very hip with that look (I still like it though). The same is true with your website, throw a fresh coat of color and design on it from time to time. Below are some tips that hopefully will make your website one of the ones that works well and looks good for your customers.
Have you viewed your website lately? How about all on all browsers (IE: Firefox, Chrome, Internet Explorer, Edge, Safari). How about on a mobile device such as an IPhone or Android phones?
Does your site search? If you Google your site content do you show up somewhere in the results? Page one is nice, but at least by page three?
Do you have any sort of good analytics running to help you determine what is working and what isn't working? Where your traffic comes from? How long each person looks at your site, etc.? This data is priceless as it can easily pinpoint a problem. If you have a 1,000 people connecting to your website but they only stay on your site for 5 seconds, there might be a problem with your site or maybe your visitors.
Consider having your business phone number right in the page name that shows up in the tab (IE: Joe's Crab Shack (555) 555-5555. It is a very easy way for someone to find your number quickly without them having to search through your site.
What do you think most people want when they go to your website? (To learn more about you? What your latest blog or newsletter is about? How your business was formed and when)? Or do you think the majority are coming to find information that they need quickly, such as: Hours, Phone Number, Where you are located at? Prioritize what your customers find the most helpful and important right off the bat. Have your phone number listed on the home page instead of having to hunt for it under Contact/Technical, etc.
Google Webmaster: Do you have a Google Webmaster Account? It is free, and if you don't, you should. It is the way to get properly listed in the number 1 search engine in the world.
Google Places, Maps, Locations or whatever the latest Google calls it. In short, if you Google your business, is your business listed on the right hand side of the search results with a map, hours, and location? If not, fix it. This is becoming one of the biggest resources of all for where traffic and business is generated for an online site.
And last but not least, check out your website often, at least once a month to make sure everything is running great and looking good.
Happy Computing and for more shameless plugs, visit: http://www.socialexplorations.com/web